ABSTRACT
The pharmaceutical supply chain is very crucial for the overall industry. A crucial role is played by the Indian Pharmaceuticals industry when we consider the global pharmaceuticals industry. Indian pharmaceutical industry fulfils a large portion of the global pharmaceutical demand. After Covid-19 pandemic, many retail outlets have mushroomed everywhere in India though it is good for the business development, it puts a lot of pressure on the existing infrastructure of the supply chain. The level of responsiveness of the supply chain determines how quickly it can satisfy consumer demand. The pharmaceutical industry is ensuring good service levels as it operates at a 95 percent service level. This research paper identifies challenges in pharmaceutical supply chain. Researcher also narrowed down these challenges into two as Supply chain responsiveness and Service level. Here researcher suggested that to enhance Supply chain responsiveness and Service level, pharmaceutical industry should apply new techniques such as AI & ML. Copyright © 2022 Wolters Kluwer Medknow Publications. All rights reserved.